I wanted to talk to you today about why the thing that many people think matters in marketing with PPC (Cost-Per-Click) shouldn’t be your main concern. While the cost per click is important, that isn’t the most important thing in PPC ads. The most important thing in PPC is not Cost Per Click, but ROI on the clicks that you get. If you bought a click for $100.00 but it made you $500,000.00 that $100.00 click wouldn’t seem too bad. If you looked at the cost per click without considering profit, you would think that that cost is absurdly high, however, when you look deeper, you see that that price may not be that bad for the return that you make on the investment.
The main point that I wanted to get across is that it doesn’t matter how much you pay for a click if it doesn’t give you any results for clicking it. If you get nothing from a click and you just spend$2.35 to get it, that is a net loss of your entire click price. That can add up. This is why I am emphasizing ROI. If you could have Guaranteed 1000% ROI on something, you would go as far into debt as you could to get those returns and then pay off the debt soon after.
Think about this as a marketing rule of thumb:
If you wouldn’t borrow money to do this marketing, don’t do it.
Only do marketing that you would borrow money to do. Any return is better than no return, but this helps you weed out the marketing that wastes time and money. That’s my little rant for today. Thanks for reading and remember to be great and never settle for anything less.