Have A Great CTA (Call To Action)
This can help you create a lead-generating powerhouse from your website. Telling visitors what you want them to do can (Guess what?) actually increase their likelihood of doing it. If you write copy that makes people want to do what you want them to do, you can build your website into a lead-generating tool that you can use to expand your sales base and your market.
Create content that helps people figure out what they are doing on the website, or, more so, direct them towards what you want them to do. Convince them that they should be doing whatever it is that you want them to do on the website.
Build A Following (With Value)
Another thing that your business can begin to use your website for today is building a following. You can and should be using social media to build a following, but your website should also be a big part of that strategy. Your website is most likely an underused tool in your marketing arsenal, and that is exactly what this article is set out to change.
Your website can be used to build a following for your business through your blog, an email list, social media plugins, etc. By not only giving people something with your website, but also converting the “Give” to a perk for yourself (ie. Data that you can use to re-market to those people) you have the ability to create a lead-generating powerhouse from your website.
Make It Easy
Another thing that many, many websites aren’t implementing very well is making it easy for people to do what you want them to do. Having a website that doesn’t make it easy for people to do whatever you want them to do (ie. Subscribing to your email list) is terrible. You are loosing opportunities when you aren’t getting people to subscribe to your mailing list, work with you, or give you some type of information. If you provide lots of value that is directed in the proper way, you are going to have the ability to create great things and land more clients with your business, more-so than you had before.
I hope that you got a lot out of this article and that it is super-valuable to you and your business. If you liked it, please feel free to share it on LinkedIn. Thanks for reading and remember: Don’t Forget To Be Great.